Working out which stakeholders to engage requires some thought. Below is a “Power & Impact” matrix which may help you in this process.

*Some high power, high impact stakeholders may oppose your research. There is no simple solution to managing this but you may choose to keep them informed of your research in the hope that they may change their view or at least not ‘ambush’ you when you release your findings.

Source: Department for Business, Enterprise and Regulatory Reform, first published August 2007.